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ハロウィングッズ・ハロウインの売れる商品2022年改訂版 amazon(アマゾン)で馬鹿売れする商品 | 中国輸入・タイ輸入・タイ仕入れ・物販コンサルティング・集客コンサルティング・中国ガイド・中国買付代行・中国・タイ仕入ツアー|コチャー株式会社
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- 売れる商品の探し方
- ハロウィングッズ・ハロウインの売れる商品2022年改訂版 amazon(アマゾン)で馬鹿売れする商品
売れる商品の探し方
ハロウィングッズ・ハロウインの売れる商品2022年改訂版 amazon(アマゾン)で馬鹿売れする商品
10月31日と言えばハロウンですね。
物販されている方にとっては一種のお祭りのような感じでめちゃくちゃ売れる時期です。
単品で1ヶ月に1500個や2000売れる商品なども多数存在します。
私扱っているグッズなどでもおもちゃホビーなどのカテゴリーで10位ぐらいまで上がる時もあります
このカテゴリーでこの時期10位って日に50個ほど売れるのが続きます。
ハロウィンは国内イベントでバレンタインを抜いて2番目に売れるイベントの数年前からなっています。
1位はクリスマスですね。
季節商品ですのでこの時期が主力になりますが、売れる商品捜せばかなりのボーナスになりますので
狙ってみるのも一つの方法ですね。
ハロウィンの傾向
私がハロウィングッズを扱い出したのってかれこれ10年以上も前でした。
この当時、ハロウィングッズを扱っているお店ってリアル店舗ではかなり少数でしかも地方には殆どありませんでした
今でこそ、時期になるとホームセンターやイオンなどでも扱っていますが10年ほど前はリアル店舗でグッズおいてある
所って少なかったんですね。当時はどうでしょうドンキぐらいしかなかった記憶があります。
何故なら今ほどメジャーなお祭りではなかったからです。
周りに売っている店がないという事はネットで買うしかないって事です。
なのでamazonなどで馬鹿売れする現象が続きました。
そして、ライバル数も少なかったのでまあ当然売れるわけです。
ハロウインって誰が楽しんでる?
ハロウィンって正確には子供のお祭りなんです。ところが日本は勝手が違い
渋谷などの馬鹿騒ぎの様子がTVで報道されていますよね?
時間帯も夜ですし、日本ではハロウインは完全に大人の参加者のほうが多いんです。
という事は子供物より大人向けの商品のほうが売れ行きは良いという事。
それでも最近は家族でハロウィンとかも増えてきているようですので
イベントがメジャー化すると売れる傾向が変わりますね。
人の行動と傾向を見ると良く分かりますよね。
ハロウインで売れるものを探す方法
ハロウィンはニーズが表面化しているお祭りですので売れるものを探すのは簡単です。
みんな仮装してるでしょ?
より多くの人が選んでいる仮装グッズが売れるって単純な発想でいけます。
そして、ここ数年は流行り病があったので大きなお祭りはなかったですが毎年
渋谷や六本木で大騒ぎしていますよね?
その光景って動画になっていません?
見れば一発。
そして、その時期お店系もその色一色に変わりますよね?
という事はお店の装飾が一時だけ変わるって事です。
なら答えは簡単装飾系が売れたりしますよね。
後メイクしますよね?
メイクなどは化粧品になりますのでちょっと厄介ですが
シールなどは普通にいけるはずです。
ニーズが表面化しているイベントなんで楽なんですね。
その辺、注意して観察してみる事です。
100均転売もいけますよ。
ハロウインは売れる時期が短いのでテストから発売までを短期で行うか?
1年目で試して2年目で勝負するなどの戦略が必要です。なので時期を逃した場合
100均で買ってきてアマゾンやメルカリで転売して様子を見るという事もいけます。
100円で購入して780円とかで売るとかでも普通に売れるものもあります。
まずは試しに売って見て売れる経験を積んでみる事も重要ですよ。
amazonでも売れます
私が1500個とか短期で売ったのはamazon使ってです。
普通に売れます。
最初はFBAに入れていたのですが途中から自己発送に変えて利ざやを稼ぎました
30円仕入れで900円とかでどんどん捌いていて途中から
自己発送に変えたので差額の送料は全て利益になったので良い商いでした(笑)
amazonで売るためにはハロウィン時期には既に上位表示されているほうがより有利です
苦戦する多くの方は参入が遅いんです。
ハロウィン前に先にある程度のランキングにいると本番前には良い位置に表示されていますよね?
後発組みが来る前にどんどん買われてランキング上がりまくるので
後発組みが追いつけないという現象を起しに行きます。
季節商材を売るコツはココですよ。
クリスマスも一緒ね。
この辺よく考えた上で販売戦略を組むんです。
ハロウイングッズで扱うとリスクがあるもの
ハロウイングッズ扱う時に一番多いのがアニメや映画などのキャラクター物を扱う人がいるのですが
これ完全に著作権違反に値します。訴えられたら厄介ですし下手したら一発アカバンされます。
○○○風~~といってごまかしてもそのアニメの名前やキャラクターの名前入れてもアウトです。
全て引っかかります。
キャラクターの持っている小物形もアウトですよ。
例えば鬼滅の刃って刀持ってますよね?その刀を○○風といって販売したら著作権法違反になります。
良くてアカバン下手したら損害賠償請求ものになります。
売れるからって何でも扱っていると後で大きなしっぺ返しくらいます。
意外とやれますので注意して扱い商品決めたほうが良いですよ。
これコスチューム系も一緒です
ディズニーやハリウッド系もかなりやばいです。
そういうの除外した上で扱う商品を探してください。
まとめ
ハロウィンとかは相当売れるお祭りです
ルール守って商品を選び、販売戦略を考えて扱えば季節商品とはいえ
大きなボーナスをもたらせてくれます。
通常商品のほかにラインナップで加えておくと良いかなと思いますね。
他にも馬鹿売れする時期と商材がありますので
またその辺は改めて記事にさせていただきます。
売れる商品などの探し方など
詳しく知りたい方はメルマガで配信して行きますので興味のある方は
下記から
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